Get the Most From Market Research Companies

Market research companies help your company and businesses to grow with pace you want providing market stats and reports with deep market analysis. Hiring a company is always a good decision for new start-ups and also for growing business. Reports with eye on future market trends, competitors and with view to customers’ perspectives always is helpful for all businesses. When a company hires a company, that’s always a right decision for the betterment and growth of the company.

Keeping an eye on future market and potential clients is what a good business house thinks of. Past market trends and future market trends always help to analyze the potential market situation in particular market segment. That’s possible with survey which is provided by companies with their expertise to target certain people to respond. Survey is not mere asking people about their response to certain product or services, but it is aimed to know what customers needs, likes or dislikes, their outlook on new products. Survey can also help the companies to come out with changing market trends and new perceptions about the products.

Company has team of research analysts who understand and analyze the market scenario with the help of online. Online is not a mere simple research tool for a company but this needs expertise to use in the right way to come up with authentic market stats and data. Data collated with online is well drafted in the form of reports delivered to companies who need for their market segments. To make a survey successful you need a database of past clients, present clients or potential clients as per the need to which survey is aimed.

When a company hires companies their aim is to know what is the market demand, what new concepts are coming up in the market, what the customers are looking at. This is possible only with certain questions the company gets answered with online done by companies. Doing online is not as easy as it spells, but it needs a certain amount of expertise, knowledge of particular market segment, understanding the importance of research resources to fetch the authentic data.

I am sure this article will help the growing companies to understand the importance and usefulness of reports from companies. Online is the well defined research tool used these days to know the market scenario, do competitive analysis and come up with new concepts which are the need of the current competitive market? All this is possible with the help of company who understand what the client needs, what sort of reports is the best for your business, gets the questions answered with online market survey and who else than Visha Consultants can provide the same. The company is the best company in India who understand the market well to help your business grow. To know more well visit http://www.vc-india.com

A Career in Market Research

Market research offers a wide array of job profile from which you can make your selection. In essence, the market research wing of any company plays a pivotal role in helping the company make profits through selling their products. This department collects facts, analyzes them, and compiles the findings into a report which also contains suggestions about the possible steps that the company needs to take in order to sell its products.

Market research careers are high paying jobs and have been identified to be job spheres that hold much promise of growth. While an average employee earns around 61k annually, few of the best professionals working in this department for the top notch companies rake in over 100k a year.

Now if this little trivia has got you interested in market research jobs, then allow me to elaborate on the conditions that you need to fulfill in order to bag a job. Not only do you need a bachelor’s degree in marketing, you need to have other qualities as well. Depending on your attributes, you are sorted in to different working units within the market research department.

To understand market research career profiles, you need to understand the types of job posts available in this wing:

• Market Research Manager- If you have good supervisory ability and can do justice to the authority that has been put in your hands, you are a definite manager material. All you need to do is to ensure that the subordinate staff are doing their bit and compiling the report on time. If the department runs slow and fails to turn in their key findings on time, a company is rendered paralyzed for without the feedback from this wing they will be unable to market the product.

• Market Research Executive/ Analyst- These people play an important role within the wing itself. Not only do they chalk out the course of action plan that this wing is going to undertake in order to file the report, but they also play a hefty role in analyzing the facts collected by others working in this department.

People who are market research analysts or executives need to have a critical reasoning faculty apart from the ability to analyze and deduce results from a set of given facts. These are also the employees who work non-stop in identifying the key findings of the primary research work and in filing a strategy based advice report. Since this report is mostly presented in front of the company executives, people working in this unit cannot possibly suffer from public speaking phobia. Finally they also need to have a good grasp over the language, for it is their way of presenting the facts in paper that will earn them brownie points.

• Market Research Worker/ Interviewer- These are the people who are credited with carrying out the work at grass root level. From designing online polls and questionnaire to conducting face to face interview in order to feel the pulse of the market and collect data; they are the nuts and bolts that hold the department together.

Now that you have a fair bit of idea about market research job profiles, I am sure you will be able to get a clearer picture and judge for yourself, if this is the right job sphere for you or not!

Productivity is Not a Bad Thing

Productivity is a great thing. I do not believe that you have to schedule every minute of your day or that you have to be in work mode 24/7. I do believe that it is important to do our jobs and do them well — whether you are an investment banker, an office manager, an artist, a stay at home parent, or a research analyst.

I read a lot of books and blogs and I have seen people on both sides of the productivity issue. Some people say “get as much done as possible.” Others have a “who cares about productivity?” or an anti-“life-hack” attitude. Of course, there is everything in between.

The dictionary defines productive in the following ways:

productive

–adjective

1. having the power of producing; generative; creative: a productive effort.

2. producing readily or abundantly; fertile: a productive vineyard.

3. causing; bringing about (usually fol. by of): conditions productive of crime and sin.

It is not a bad thing to produce, to generate, to create. Most everything we have in life was produced–the food we eat, the clothes we wear, the movies we watch, the music we listen to. I would be pretty let down if musicians stopped producing great music for me to listen to. I do not plan on being a hunter or farmer any time soon, so I appreciate the productivity of people who help produce the food that is on my table.

While we often have to go the extra mile at work, or put in more time at certain points, do not work yourself to death. Work is important–but if it kills you, what good is that? Step back for a minute if you feel overwhelmed. Take time for yourself. Relax. Have fun. Take a vacation–even if it means not leaving town, but just spending time at home with family and friends–or alone.

Once you adopt a healthy view of productivity, you will stop seeing it as the enemy. You will not feel as pressured to always be in “go!” mode or to shun the idea entirely.

What is your view of productivity and how does it impact you?

Copyright 2008, Alaia Williams. All rights reserved. No portion of this article may be reproduced without the express permission of the author.

How to Get a Job Doing Qualitative Marketing Research

Qualitative market research is an important tool used by businesses to identify customer needs and people’s perception of a product with the goal of meeting those needs. This can be done by improving product lines, distribution, sales strategies and all the other things that will increase its sales and generate more profit.

Educational Attainment and Skills Employers Look For

Even entry level jobs in this field favor a bachelor’s degree holder and most companies require a master’s degree for higher level positions. Although any baccalaureate degree is acceptable, there is a bachelor’s degree course that focuses on market research. Other preferred courses are degrees in statistics, mathematics or computer science. A background in economics, business administration or the social sciences adds to a more impressive resume.

The Marketing Research Association, a non-profit trade organization composed of member companies, offers professional research certifications that attest to professional competency and increases your advantage over other applicants in job-seeking. There are certain criteria to be met in experience and knowledge before one can be certified. Internships and sales job experiences are helpful for a marketing career. So are exposures to work doing data analysis, writing reports and making surveys.

To land a job doing qualitative research for sales, employers look for specific skills and competencies. Computer proficiency is a must since the newer methodologies in conducting market statistical studies makes extensive use of computer software. Analytical thinking skills are necessary to understand and scrutinize massive quantities of data. Communication skills involve conversing with people to gather information, interpret them and present them to clients. Other valuable capabilities are critical thinking competency and detail orientation because the work entails precise data analysis and assessment of information gathered to determine the action plans.

Duties of a Qualitative Marketing Researcher

Traditional qualitative market research uses two methodologies for data gathering: focus group discussions and in-depth interviews. The former makes use of a small group of eight to ten respondents in a discussion during which their behaviors, perceptions and attitudes toward a certain topic are solicited and explored. The latter is a one-on-one interview by phone or in person for more complex issues.

Modern methodologies are carried out with the use of computers. These include webcam groups, online bulletin boards, video diaries, mobile research, email surveys and other techniques that are constantly being tested. Hence, these occupations call for working, usually alone, on the computer – amassing data and assessing them and making reports. Depending on needs, longer hours of work may be required.

Typical Duties of a Qualitative Marketing Researcher

The qualitative market analyst usually works on small groups to collect large amounts of information. They communicate with respondents through the internet, by phone or in person to gain insights into their behaviors and opinions, research a topic, analyze and interpret data, and prepare reports, graphs and tables and present them to management. Their tasks include monitoring and forecasting of sales trends, measuring the effectiveness of marketing strategies, formulating plans and proposals.

Most of these tasks are done using specialized statistical software, so a market specialist must have computer knowledge and learn how to use these specific programs.

A market research job is challenging and mentally stimulating. It draws out a person’s creativity by discovering new ways to do things. According to data from the US Bureau of Labor Statistics, the annual mean wage for market research analysts as of May 2011 is $67,130, with the lowest ten percent being $33, 490 and the highest ten percent at $112,560.