Maximize Your Market Research With Google Trends

It doesn’t take long in the world of Internet marketing before you recognize the importance of good market research when it comes to the health and ultimate success of your business. While you can spend big money hiring people to do market research for you, or spend significant time and energy attempting to conduct it on your own, few methods are more user-friendly and effective than Google Trends.

Google is known worldwide for its useful tools, from its highly popular search engine to Gmail to a number of research and analyst tools. Google Trends is part of this family of free tools, and it tends to receive rave reviews from all users, regardless of the level of experience or type of business the user possesses.

Users of Google Trends claim it greatly improves their methods for conducting research online, which in turn helps them to be more productive and efficient in their businesses. They actually end up saving time and money as they learn about search engine trends on a global level.

How Does Google Trends Work?

Google released the tool to the public in 2004. Its purpose was to give users a method for viewing and monitoring online search results. Users can gain an understanding of how search results shift and change over a period of time. Another benefit to Google Trends is that it provides supporting information and relevant news stories that are related to the particular search term you enter. Instead of having to find the information on your own, it is all presented very neatly in an easy-to-understand format.

For example, after you plug a search term into the tool, it provides a line graph displaying time and search volume, as well as the countries, cities and areas that have searched for your specific term the most. By doing this, you can easily identify the types of products and solutions your target market is seeking. You can also learn exactly what search terms they are using, so that you have an understanding of how to best utilize your SEO tactics.

If you are interested in doing a comparison search between different terms, you can submit up to five words on the same graph by entering the terms separated by a comma. Being able to view the results for each term side-by-side is a great way to determine which words are going to be most powerful in your optimization of websites, articles, blogs and other online content you may use.

Far too many online businesses fail because they leave out the vital step of market and product research. Many who begin to use Google Trends discover that they did not know their target market as well as they thought. By using the tool to determine the best products and SEO terms, you are better able to meet your potential customers’ needs, rather than just throwing products out there hoping people will want them.

Once you witness the power of solid market research and product trending for yourself, you will likely never begin another product launch or website without incorporating them into your plan. The good news is that conducting this research doesn’t have to be difficult or even time consuming. Google Trends provides excellent search engine research with a few clicks of your mouse, helping you to propel your online business to the next level.

How to Get a Job Doing Qualitative Marketing Research

Qualitative market research is an important tool used by businesses to identify customer needs and people’s perception of a product with the goal of meeting those needs. This can be done by improving product lines, distribution, sales strategies and all the other things that will increase its sales and generate more profit.

Educational Attainment and Skills Employers Look For

Even entry level jobs in this field favor a bachelor’s degree holder and most companies require a master’s degree for higher level positions. Although any baccalaureate degree is acceptable, there is a bachelor’s degree course that focuses on market research. Other preferred courses are degrees in statistics, mathematics or computer science. A background in economics, business administration or the social sciences adds to a more impressive resume.

The Marketing Research Association, a non-profit trade organization composed of member companies, offers professional research certifications that attest to professional competency and increases your advantage over other applicants in job-seeking. There are certain criteria to be met in experience and knowledge before one can be certified. Internships and sales job experiences are helpful for a marketing career. So are exposures to work doing data analysis, writing reports and making surveys.

To land a job doing qualitative research for sales, employers look for specific skills and competencies. Computer proficiency is a must since the newer methodologies in conducting market statistical studies makes extensive use of computer software. Analytical thinking skills are necessary to understand and scrutinize massive quantities of data. Communication skills involve conversing with people to gather information, interpret them and present them to clients. Other valuable capabilities are critical thinking competency and detail orientation because the work entails precise data analysis and assessment of information gathered to determine the action plans.

Duties of a Qualitative Marketing Researcher

Traditional qualitative market research uses two methodologies for data gathering: focus group discussions and in-depth interviews. The former makes use of a small group of eight to ten respondents in a discussion during which their behaviors, perceptions and attitudes toward a certain topic are solicited and explored. The latter is a one-on-one interview by phone or in person for more complex issues.

Modern methodologies are carried out with the use of computers. These include webcam groups, online bulletin boards, video diaries, mobile research, email surveys and other techniques that are constantly being tested. Hence, these occupations call for working, usually alone, on the computer – amassing data and assessing them and making reports. Depending on needs, longer hours of work may be required.

Typical Duties of a Qualitative Marketing Researcher

The qualitative market analyst usually works on small groups to collect large amounts of information. They communicate with respondents through the internet, by phone or in person to gain insights into their behaviors and opinions, research a topic, analyze and interpret data, and prepare reports, graphs and tables and present them to management. Their tasks include monitoring and forecasting of sales trends, measuring the effectiveness of marketing strategies, formulating plans and proposals.

Most of these tasks are done using specialized statistical software, so a market specialist must have computer knowledge and learn how to use these specific programs.

A market research job is challenging and mentally stimulating. It draws out a person’s creativity by discovering new ways to do things. According to data from the US Bureau of Labor Statistics, the annual mean wage for market research analysts as of May 2011 is $67,130, with the lowest ten percent being $33, 490 and the highest ten percent at $112,560.

What Sort of Career Centers on Research and Development?

The progress of a company or business relies upon the research and development that comes from employees constantly looking for better approaches concerning issues like management, growth, expansion, and cost-efficiency. If seeking ways to improve a business interests you, it is recommended to consider some of the occupations listed below:

Clinical Research Coordinator

A Clinical Research Coordinator is in charge of the organization of research data concerning clinical projects. Typical responsibilities include selecting and observing subjects, and then helping out with the analysis of acquired information. A high school diploma (or its equivalent) paired with two to four years of related experience is required for this job. An array of tasks is encountered, which allows an employee to exercise their creativity, judgment, and planning skills. It is not uncommon to report to a supervisor or manager. The average annual salary for this job title ranges between $37,063 and $68,018.

Market Research Analyst

The collecting and analysis of data in regards to existing and potential product/service markets is one of the main concerns of a Market Research Analyst. Knowing the competitors within the market and keeping an eye on change within the industry is another important part of pursuing this kind of career. A bachelor’s degree (with zero to two years of experience in the field) is necessary in order to build a working knowledge of commonly used concepts, practices, and procedures associated with market research. The average salary is seen between $35,182 and $56,999.

Research and Development Director

If you are interested in becoming a Research and Development Director, there is a lot of experience required in order to fill the shoes of this lucrative position. As director, a watchful eye is needed in order to keep tabs on the research and development policies of an organization. You will review and approve objectives and initiatives concerning the future of a company. The research and development programs you back should boost the profitability of a business and hopefully create more of a threat to competitors. A bachelor’s degree with at least ten years of experience in the field is required to apply for this position. Typical salaries are seen between $98,732 and $253,482.

Market Research Manager

As a Market Research Manager, you will manage the activities that take place within the market research department. It will become your duty to oversee the inner-workings of a team of analysts to make sure they follow proper procedures concerning analytic techniques that access the various demands for products and services on the market. You will become a wizard at predicting consumer trends and become responsible for looking over current research projects. A bachelor’s degree in an area of specialty with at least seven years of experience in the field is necessary for this position. It is also important that you are able to lead and work well with others. An average yearly salary for Market Research Manager is seen between $65,538 and $114,791.

Operations Research Analyst

The collection and analysis of data in regards to the evaluation of operational difficulties is one of the many duties of a Operations Research Analyst, who will later suggest the best course of action when it comes to solving issues concerning a company. A bachelor’s degree and zero to three years of experience is required for one to gain a sufficient amount of knowledge for the execution of typical concepts, practices, and procedures concerning your job. Yearly salaries for this position range from $30,126 to $61,010.

Best Companies in Research and Development

When looking for the best companies to work for in the field of research and development, using the Fortune magazine’s “100 Best Companies to Work For” list could become a rather helpful starting point. Making the list for 2008, FactSet Research Systems Inc. has proven itself worthy in the world of integrated financial information and analytical applications. As a small company, it ranks #20 on the list and captured the #52 overall position on the Top 100.

Another praiseworthy company is Genentech, which showers its employees with an onsite farmers’ market and day care for dogs. Their 401(k) match is rather impressive, where employees also enjoy access to an onsite fitness center, subsidized gym membership, job sharing program, compressed workweek, and telecommuting. The most common salaried job at Genentech is a Research Associate at $85,880. There is also a satisfying balance of minority and female employees in the company.

Business Analyst Finance Domain Sample Resume

This is just a sample Business Analyst resume for freshers as well as for experienced job seekers in Finance domain of business analyst or system analyst. While this is only a sample resume, please use this only for reference purpose, do not copy the same client names or job duties for your own purpose. Always make your own resume with genuine experience.

Name: Justin Megha

Ph no: XXXXXXX

your email here.

Business Analyst, Business Systems Analyst

SUMMARY

  • Accomplished in Business Analysis, System Analysis, Quality Analysis and Project Management with extensive experience in business products, operations and Information Technology on the capital markets space specializing in Finance such as Trading, Fixed Income, Equities, Bonds, Derivatives(Swaps, Options, etc) and Mortgage with sound knowledge of broad range of financial instruments.
  • Over 11+ Years of proven track record as value-adding, delivery-loaded project hardened professional with hands-on expertise spanning in System Analysis, Architecting Financial applications, Data warehousing, Data Migrations, Data Processing, ERP applications, SOX Implementation and Process Compliance Projects.
  • Accomplishments in analysis of large-scale business systems, Project Charters, Business Requirement Documents, Business Overview Documents, Authoring Narrative Use Cases, Functional Specifications, and Technical Specifications, data warehousing, reporting and testing plans.
  • Expertise in creating UML based Modelling views like Activity/ Use Case/Data Flow/Business Flow /Navigational Flow/Wire Frame diagrams using Rational Products & MS Visio.
  • Proficient as long time liaison between business and technology with competence in Full Life Cycle of System (SLC) development with Waterfall, Agile, RUP methodology, IT Auditing and SOX Concepts as well as broad cross-functional experiences leveraging multiple frameworks.
  • Extensively worked with the On-site and Off-shore Quality Assurance Groups by assisting the QA team to perform Black Box /GUI testing/ Functionality /Regression /System /Unit/Stress /Performance/ UAT’s.
  • Facilitated change management across entire process from project conceptualization to testing through project delivery, Software Development & Implementation Management in diverse business & technical environments, with demonstrated leadership abilities.

EDUCATION

  • Post Graduate Diploma (in Business Administration), USA
  • Master’s Degree (in Computer Applications),
  • Bachelor’s Degree (in Commerce),

TECHNICAL SKILLS

Documentation Tools UML, MS Office (Word, Excel, Power Point, Project), MS Visio, Erwin

SDLC Methodologies Waterfall, Iterative, Rational Unified Process (RUP), Spiral, Agile

Modeling Tools UML, MS Visio, Erwin, Power Designer, Metastrom Provision

Reporting Tools Business Objects X IR2, Crystal Reports, MS Office Suite

QA Tools Quality Center, Test Director, Win Runner, Load Runner, QTP, Rational Requisite Pro, Bugzilla, Clear Quest

Languages Java, VB, SQL, HTML, XML, UML, ASP, JSP

Databases & OS MS SQL Server, Oracle 10g, DB2, MS Access on Windows XP / 2000, Unix

Version Control Rational Clear Case, Visual Source Safe

PROFESSIONAL EXPERIENCE

SERVICE MASTER, Memphis, TN June 08 – Till Date

Senior Business Analyst

Terminix has approximately 800 customer service agents that reside in our branches in addition to approximately 150 agents in a centralized call center in Memphis, TN. Terminix customer service agents receive approximately 25 million calls from customers each year. Many of these customer’s questions are not answered or their problems are not resolved on the first call. Currently these agents use an AS/400 based custom developed system called Mission to answer customer inquiries into branches and the Customer Communication Center. Mission – Terminix’s operation system – provides functionality for sales, field service (routing & scheduling, work order management), accounts receivable, and payroll. This system is designed modularly and is difficult to navigate for customer service agents needing to assist the customer quickly and knowledgeably. The amount of effort and time needed to train a customer service representative using the Mission system is high. This combined with low agent and customer retention is costly.

Customer Service Console enables Customer Service Associates to provide consistent, enhanced service experience, support to the Customers across the Organization. CSC is aimed at providing easy navigation, easy learning process, reduced call time and first call resolution.

Responsibilities

  • Assisted in creating Project Plan, Road Map. Designed Requirements Planning and Management document.
  • Performed Enterprise Analysis and actively participated in buying Tool Licenses.
  • Identified subject-matter experts and drove the requirements gathering process through approval of the documents that convey their needs to management, developers, and quality assurance team.
  • Performed technical project consultation, initiation, collection and documentation of client business and functional requirements, solution alternatives, functional design, testing and implementation support.
  • Requirements Elicitation, Analysis, Communication, and Validation according to Six Sigma Standards.
  • Captured Business Process Flows and Reengineered Process to achieve maximum outputs.
  • Captured As-Is Process, designed TO-BE Process and performed Gap Analysis
  • Developed and updated functional use cases and conducted business process modeling (PROVISION) to explain business requirements to development and QA teams.
  • Created Business Requirements Documents, Functional and Software Requirements Specification Documents.
  • Performed Requirements Elicitation through Use Cases, one to one meetings, Affinity Exercises, SIPOC’s.
  • Gathered and documented Use Cases, Business Rules, created and maintained Requirements/Test Traceability Matrices.

Client: The Dun & Bradstreet Corporation, Parsippany, NJ May’ 2007 – Oct’ 2007

Profile: Sr. Financial Business Analyst/ Systems Analyst.

Project Profile (1): D&B is the world’s leading source of commercial information and insight on businesses. The Point of Arrival Project and the Data Maintenance (DM) Project are the future applications of the company that the company would transit into, providing an effective method & efficient report generation system for D&B’s clients to be able purchase reports about companies they are trying to do business.

Project Profile (2): The overall purpose of this project was building a Self Awareness System(SAS) for the business community for buying SAS products and a Payment system was built for SAS. The system would provide certain combination of products (reports) for Self Monitoring report as a foundation for managing a company’s credit.

Responsibilities:

  • Conducted GAP Analysis and documented the current state and future state, after understanding the Vision from the Business Group and the Technology Group.
  • Conducted interviews with Process Owners, Administrators and Functional Heads to gather audit-related information and facilitated meetings to explain the impacts and effects of SOX compliance.
  • Played an active and lead role in gathering, analyzing and documenting the Business Requirements, the business rules and Technical Requirements from the Business Group and the Technological Group.
  • Co – Authored and prepared Graphical depictions of Narrative Use Cases, created UML Models such as Use Case Diagrams, Activity Diagrams and Flow Diagrams using MS Visio throughout the Agile methodology
  • Documented the Business Requirement Document to get a better understanding of client’s business processes of both the projects using the Agile methodology.
  • Facilitating JRP and JAD sessions, brain storming sessions with the Business Group and the Technology Group.
  • Documented the Requirement traceability matrix (RTM) and conducted UML Modelling such as creating Activity Diagrams, Flow Diagrams using MS Visio. Analysed test data to detect significant findings and recommended corrective measures
  • Co-Managed the Change Control process for the entire project as a whole by facilitating group meetings, one-on-one interview sessions and email correspondence with work stream owners to discuss the impact of Change Request on the project.
  • Worked with the Project Lead in setting realistic project expectations and in evaluating the impact of changes on the organization and plans accordingly and conducted project related presentations.
  • Co-oordinated with the off shore QA Team members to explain and develop the Test Plans, Test cases, Test and Evaluation strategy and methods for unit testing, functional testing and usability testing

Environment: Windows XP/2000, SOX, Sharepoint, SQL, MS Visio, Oracle, MS Office Suite, Mercury ITG, Mercury Quality Center, XML, XHTML, Java, J2EE.

GATEWAY COMPUTERS, Irvine, CA, Jan 06 – Mar 07

Business Analyst

At Gateway, a Leading Computer, Laptop and Accessory Manufacturer, was involved in two projects,

Order Capture Application: Objective of this Project is to Develop Various Mediums of Sales with a Centralized Catalog. This project involves wide exposure towards Requirement Analysis, Creating, Executing and Maintaining of Test plans and Test Cases. Mentored and trained staff about Tech Guide & Company Standards; Gateway reporting system: was developed with Business Objects running against Oracle data warehouse with Sales, Inventory, and HR Data Marts. This DW serves the different needs of Sales Personnel and Management. Involved in the development of it utilized Full Client reports and Web Intelligence to deliver analytics to the Contract Administration group and Pricing groups. Reporting data mart included Wholesaler Sales, Contract Sales and Rebates data.

Responsibilities:

  • Product Manager for Enterprise Level Order Entry Systems – Phone, B2B, Gateway.com and Cataloging System.
  • Modeled the Sales Order Entry process to eliminate bottleneck process steps using ERWIN.
  • Adhered and practiced RUP for implementing software development life cycle.
  • Gathered Requirements from different sources like Stakeholders, Documentation, Corporate Goals, Existing Systems, and Subject Matter Experts by conducting Workshops, Interviews, Use Cases, Prototypes, Reading Documents, Market Analysis, Observations
  • Created Functional Requirement Specification documents – which include UMLUse case diagrams, Scenarios, activity, work Flow diagrams and data mapping. Process and Data modeling with MS VISIO.
  • Worked with Technical Team to create Business Services (Web Services) that Application could leverage using SOA, to create System Architecture and CDM for common order platform.
  • Designed Payment Authorization (Credit Card, Net Terms, and Pay Pal) for the transaction/order entry systems.
  • Implemented A/B Testing, Customer Feedback Functionality to Gateway.com
  • Worked with the DW, ETL teams to create Order entry systems Business Objects reports. (Full Client, Web I)
  • Worked in a cross functional team of Business, Architects and Developers to implement new features.
  • Program Managed Enterprise Order Entry Systems – Development and Deployment Schedule.
  • Developed and maintained User Manuals, Application Documentation Manual, on Share Point tool.
  • Created Test Plansand Test Strategies to define the Objective and Approach of testing.
  • Used Quality Center to track and report system defects and bug fixes. Written modification requests for the bugs in the application and helped developers to track and resolve the problems.
  • Developed and Executed Manual, Automated Functional, GUI, Regression, UAT Test cases using QTP.
  • Gathered, documented and executed Requirements-based, Business process (workflow/user scenario), Data driven test cases for User Acceptance Testing.
  • Created Test Matrix, Used Quality Center for Test Management, track & report system defects and bug fixes.
  • Performed Load, stress Testing’s & Analyzed Performance, Response Times. Designed approach, developed visual scripts in order to test client & server side performance under various conditions to identify bottlenecks.
  • Created / developed SQL Queries (TOAD) with several parameters for Backend/DB testing
  • Conducted meetings for project status, issue identification, and parent task review, Progress Reporting.

AMC MORTGAGE SERVICES, CA, USA Oct 04 – Dec 05

Business Analyst

The primary objective of this project is to replace the existing Internal Facing Client / Server Applications with a Web enabled Application System, which can be used across all the Business Channels. This project involves wide exposure towards Requirement Analysis, Creating, Executing and Maintaining of Test plans and Test Cases. Demands understanding and testing of Data Warehouse and Data Marts, thorough knowledge of ETL and Reporting, Enhancement of the Legacy System covered all of the business requirements related to Valuations from maintaining the panel of appraisers to ordering, receiving, and reviewing the valuations.

Responsibilities:

  • Gathered Analyzed, Validated, and Managed and documented the stated Requirements. Interacted with users for verifying requirements, managing change control process, updating existing documentation.
  • Created Functional Requirement Specification documents – that include UML Use case diagrams, scenarios, activity diagrams and data mapping. Provided End User Consulting on Functionality and Business Process.
  • Acted as a client liaison to review priorities and manage the overall client queue. Provided consultation services to clients, technicians and internal departments on basic to intricate functions of the applications.
  • Identified business directions & objectives that may influence the required data and application architectures.
  • Defined, prioritized business requirements, Determine which business subject areas provide the most needed information; prioritize and sequence implementation projects accordingly.
  • Provide relevant test scenarios for the testing team. Work with test team to develop system integration test scripts and ensure the testing results correspond to the business expectations.
  • Used Test Director, QTP, Load Runner for Test management, Functional, GUI, Performance, Stress Testing
  • Perform Data Validation, Data Integration and Backend/DB testing using SQL Queries manually.
  • Created Test input requirements and prepared the test data for data driven testing.
  • Mentored, trained staff about Tech Guide & Company Standards. Set-up and Coordinate Onsite offshore teams, Conduct Knowledge Transfer sessions to the offshore team.

Lloyds Bank, UK Aug 03 – Sept 04
Business Analyst
Lloyds TSB is leader in Business, Personal and Corporate Banking. Noted financial provider for millions of customers with the financial resources to meet and manage their credit needs and to achieve their financial goals. The Project involves an applicant Information System, Loan Appraisal and Loan Sanction, Legal, Disbursements, Accounts, MIS and Report Modules of a Housing Finance System and Enhancements for their Internet Banking.

Responsibilities:

  • Translated stakeholder requirements into various documentation deliverables such as functional specifications, use cases, workflow / process diagrams, data flow / data model diagrams.
  • Produced functional specifications and led weekly meetings with developers and business units to discuss outstanding technical issues and deadlines that had to be met.
  • Coordinated project activities between clients and internal groups and information technology, including project portfolio management and project pipeline planning.
  • Provided functional expertise to developers during the technical design and construction phases of the project.
    • Documented and analyzed business workflows and processes. Present the studies to the client for approval
    • Participated in Universe development – planning, designing, Building, distribution, and maintenance phases.
    • Designed and developed Universes by defining Joins, Cardinalities between the tables.
      • Created UML use case, activity diagrams for the interaction between report analyst and the reporting systems.
      • Successfully implemented BPR and achieved improved Performance, Reduced Time and Cost.
      • Developed test plans and scripts; performed client testing for routine to complex processes to ensure proper system functioning.
      • Worked closely with UAT Testers and End Users during system validation, User Acceptance Testing to expose functionality/business logic problems that unit testing and system testing have missed out.
        • Participated in Integration, System, Regression, Performance, and UAT – Using TD, WR, Load Runner
        • Participated in defect review meetings with the team members. Worked closely with the project manager to record, track, prioritize and close bugs. Used CVS to maintain versions between various stages of SDLC.

Client: A.G. Edwards, St. Louis, MO May’ 2005 – Feb’ 2006

Profile: Sr. Business Analyst/System Analyst

Project Profile: A.G. Edwards is a full service Trading based brokerage firm in Internet-based futures, options and forex brokerage. This site allows Users (Financial Representative) to trade online. The main features of this site were: Users can open new account online to trade equitiies, bonds, derivatives and forex with the Trading system using DTCC’s applications as a Clearing House agent. The user will get real-time streaming quotes for the currency pairs they selected, their current position in the forex market, summary of work orders, payments and current money balances, P & L Accounts and available trading power, all continuously updating in real time via live quotes. The site also facilitates users to Place, Change and Cancel an Entry Order, Placing a Market Order, Place/Modify/Delete/Close a Stop Loss Limit on an Open Position.

Responsibilities:

  • Gathered Business requirements pertaining to Trading, equities and Fixed Incomes like bonds, converted the same into functional requirements by implementing the RUP methodology and authored the same in Business Requirement Document (BRD).
  • Designed and developed all Narrative Use Cases and conducted UML modeling like created Use Case Diagrams, Process Flow Diagrams and Activity Diagrams using MS Visio.
  • Implemented the entire Rational Unified Process (RUP) methodology of application development with its various workflows, artifacts and activities. Developed business process models in RUP to document existing and future business processes. Established a business Analysis methodology around the Rational Unified Process.
  • Analyzed user requirements, attended Change Request meetings to document changes and implemented procedures to test changes.
  • Assisted in developing project timelines/deliverables/strategies for effective project management.
  • Evaluated existing practices of storing and handling important financial data for compliance.
  • Involved in developing the test strategy and assisted in developed Test scenarios, test conditions and test cases
  • Partnered with the technical areas in the research, resolution of system and User Acceptance Testing (UAT).

Environment: Windows XP/2000/NT, SOX, MS Office Suite, SQL, MS SQL Server, XML, HTML, Java, J2EE, JSP, Oracle, WinRunner, Test Director

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